Results and feedbacks on Build Ural 2021


Glad to share some results and analytics of exibition

Results and feedbacks on Build Ural 2021

On April 20-22 2021, the exhibition of construction, finishing materials and engineering equipment Build Ural and the exhibition-conference of technical means of protection and equipment for security and fire protection Security Ural were held at the IEC "Yekaterinburg-EXPO".
The Build Ural exposition was attended by companies from 18 regions of Russia, including Orenburg, Omsk, Novosibirsk, Moscow, Sverdlovsk, Volgograd, Chelyabinsk regions, Krasnoyarsk and Perm Krai, the Republics of Tatarstan and Mari El, as well as from Kyrgyzstan, Belarus, China, and other countries.
This year 85 exhibitors presented materials and equipment from Russian and foreign manufacturers (Germany, USA, Belarus, Kyrgyzstan, Czech Republic, Norway). The participants presented:

  • building materials and equipment – Rich, Praspan, Eco Trast, VZTM, Corporation Mayak, Trading house "Tor", Vybor, Fixant, Atik-snab, Glass System, and others;
  • finishing and decorative materials – Stella, First new material technology development co., Center Krasok Vostok, Best Ceramics, Woodstock, Ideal Façade, and others;
  • facade and roofing materials, doors, windows – Lato, Visla, Alcotek, M8 City Pro, Krovlya Isolyaciya, Fachmann Russland, DoorHan, Dvernaya Furnitura, Plastic Windows Plant "Planeta Sveta" / VEKA Rus, and others;
  • engineering and heating equipment – Hydroset, Dvin, TVK, Anta group, Dom, Lavita Ural, UralOmegaPlast, OptPromTorg, Norvind, and others;
  • electrical products – Innoteka, Energotekhnologii, Decomo, and others.


According to the feedback from the participants, they managed to achieve their goals because participation in exhibitions remains one of the most effective ways to find new customers and increase sales.
“We managed to communicate with local carpentry workshops, architects, and designers; in total we have collected about 150 potential contacts. We consider the exhibition as a “bomb” in terms of popularizing materials among designers and architects in the Ural region. "
CEO of Woodstock
Savinov Fedor Andreevich
“There were a lot of targeted visitors. We were especially pleased with the quality of contacts – most of them are with large volumes who are ready to buy soon.
Director of Park Decor
Bulasheva Yulia Vladimirovna
“I managed to communicate with clients who had not been able to reach through other channels for a long time.”
Commercial Director of UralOmegaPlast
Popov Yuriy Sergeevich
“We participated in the exhibition to find new clients and partners. Everything planned was fulfilled with 100%. We have collected more than 500 contacts, 100 of them we evaluate as future partners. The exhibition went off with a bang! "
Director of AMK decorative coatings
Opalev Grigory Petrovich
At Build Ural, there was a unique service for contactless data exchange that helped participants and visitors to easily, quickly, and safely exchange contacts with potential customers and partners by scanning the QR-code at the stand or badge.


The grand opening of the exhibition was attended by Maxim Viktorovich Puchkov, Deputy Minister of Construction and Infrastructure Development of the Sverdlovsk Region; Alexey Andreevich Koryukov, Chairman of the Construction Committee of the Yekaterinburg Administration; Anatoliy Alexandrovich Praslov, Chief Specialist of the Civil Protection Department of the Committee of Administrative Bodies of the Administration of Yekaterinburg; Daniil Gennadievich Danilov, head of the branch in Yekaterinburg, Hermann Russia LLC, Fyodor Andreevich Savinov, CEO of Woodstock; Tatyana Aleksandrovna Sergeeva, CEO of a separate subdivision of MVK in Yekaterinburg, after which they were given an excursion and introduced the exhibitors.


The Build Ural business program hosted the Design Space – Forum of Ural Designers and Architects where design, architecture, and construction experts spoke on the main topics such as:
·         Business and creativity in design;
·         Technologies in design;
·         Engineering systems of a low-rise building: from idea to implementation.
The speakers of the events were practitioners, whose speeches were based on the experience and knowledge of the market. There were designers Pavel Gerasimov, Alena Gorskaya, Sergey Tregubov, Olga Starikova, Anastasia Stefanovich, Nadezhda Lashku, Alexandra Kudryavtseva and Yulia Sharapova; interior lawyer Sergey Timofeev, head of the Archdialogue agency Svetlana Kotlukova and others.
Several events and speakers were that interesting to the audience that the experts could not leave the site, the visitors did not let them go, and asked questions on their topics.
For the first time at the Build Ural exhibition, guided tours of the exhibition were held with recognized experts in the field of design. The excursions were conducted by different speakers, so visitors had the opportunity to evaluate the exposition of the exhibition from different sides, points of view, and angles.
General partners of Design Space Forum – Hörmann and Sial. The official partner the Forum – Woodstock. The partner of the Forum – InRed


The organizer of the exhibition, MVK, paid great attention to the issues of ensuring the safety of participants and visitors. All events were carried out taking into account the established recommendations of Rospotrebnadzor in the implementation of congress and exhibition activities. Compliance with these recommendations is an integral part of holding exhibitions and conferences in the current environment.
Visitors of Build Ural 2021
In total, over 3,000 specialists attended the Build Ural exhibition and the Security Ural exhibition-conference, mainly from the Sverdlovsk, Chelyabinsk, Tyumen, Kurgan regions, Perm Territory, the Republic of Bashkortostan, and Khanty-Mansi Autonomous Okrug.
The Build Ural exhibition is invariably distinguished by a verified high-quality composition of visitors, 75% of whom are decision-makers on supplier selection and procurement (head of the company/owner, deputy head of the company, head of department/group, individual entrepreneur).
The main goals of visiting the exhibition, based on experts’ answers, are search for goods and services for business and obtaining industry-wide information.
By type of activity, visitors were distributed in a following way:


Among the construction companies, the exhibition was attended by managers, technologists, engineers, architects of developers, large construction companies, companies engaged in landscaping, including Sinara-Development, LSR Construction-Ural, PIK, Forum Group, Prinzip, Victoria, Atomstroykompleks, UKS Kamenskstroy, Rivyera Invest, BROZEX development, Customer Service "Kontur Park", NIK-Story; there were also attendees from companies engaged in low-rise housing construction: Uralstroy, Mir cottegey, StroyHouse, BazisStroy, PSK "Terem", LaplandStroy, and others.
From retail and wholesale, the exhibition was visited by buyers Leroy Merlin, Stroitelniy dvor, Sima-Lend, Svetofor, Stroy base, Keramir, Dveri v dom, Dvernoff, Krovlya-Market, TH Radogora, Domstroy, Perestroika, Inter-Technology, Emperia pola i dverey, Stroytsentr, SanSanych, BROZEX, and others.
Management companies such as AO UK "Airports of Regions", UK "Investstroy", Oboronsnabsbyt, and others.
A characteristic feature of Build Ural this year was that a significant number of specialists from industrial companies who came to the exhibition to find materials for construction and repairs, as well as engineering equipment for their enterprises. KETZ OAO "ELTEZA", VSMPO AVISMA, Sverdlovsk Tool Plant, Plant №9, Sredneuralsk Copper Smelting Plant, Uralelectromed, and others.


Build Ural plans for 2022
In 2022, the Build Ural exhibition of building, finishing materials and engineering equipment will be held from April 19 to April 21 at the IEC "Yekaterinburg-EXPO".
The organizing committee plans to double the number of participants and visitors. The exposition will be supplemented by the section "Fire-fighting equipment".
At the business program of Build Ural 2022 there would be the Forum of Designers and Architects Design Space, events for constructors, a session on low-rise construction, a purchasing session with the leading chains of stores for construction and renovation such as Leroy Merlin, Maxidom, Castorama, Stroitelniy Dvor, and others.

Interior designers will also be interested in a new 2022 project: Furniture&Woodworking Ural exhibition is a comprehensive exhibition of finished furniture and equipment for wood processing, woodworking, as well as materials for furniture production.

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